This is a prototype for an imitation beer brand. Since the beer is a hops and honey flavor, the logo incorporates a hops flower with a honey bee. The idea was to market it as a simple but sleek IPA to appeal to the general consumer. The color palette is white and light yellow, which emphasizes a clean and refined product while also evoking ideas of honey and sweetness. The slogan in the top left plays on the phrase “honey I’m home” with its use of typography that appears sticky and dripping with honey.
